Pure is the name that everyone associates with DAB digital radio in the UK, and rightly so. Combining high performance with a natural ease of use the range of Pure digital DAB radios has something to suit every taste. The latest incarnation to astound and amaze DAB radio market observers is the Pure Highway, a portable DAB digital radio that can be used as an in-car device or as a portable DAB radio when combined with headphones.
The move to real portability and on the move listening is set to transform the marketplace, with the Pure Highway being the first mainstream in car DAB radio. Leading the market like this has long been a Pure trademark and something that is sure to continue as they keep innovating and bringing yet more great products to customers.
A feature that many users appreciate with the in car digital radio from Pure is the fact that it also supports MP3 players, including the ipod. Using the Pure Highway users can enjoy their own playlists coming through their car stereos as well as the high quality sound of their portable DAB digital radio.
The choice of stations available through DAB is constantly being updated, with new stations appearing alongside old favourites regularly. Some of these, such as Planet Rock and BBC Radio 7 are digital radio only channels, while stations like XFM and talksport, as well as all the BBC radio stations, use DAB digital radio as an extension to their existing service.